On september 13 of this year The Impossible Project ceased to be...or at least their name. Earlier this year the major investor in The Impossible Project acquired the Polaroid name. A logical step is the planned use of the name is it has better brand recognition wth the common public then The Impossible Project. In the days since I have seen many comments on the various media of excited people that Polaroid is finally back. The Polaroid name will no doubt bring more sales for them then the name Impossible Project would bring them. However if the film is rubbish it could backfire of course. The Impossible Project has been trying hard for the last 9 years to recreate the original Polaroid look. Because of restrictions in use of chemicals and the lack of certain chemicals the Polaroid once use it has been a difficult process. Their last generation colofilm is really good. Consistent color and you dan need to shield it as the previous version of their film. At least that is my impression when shooting on a sunny day. With the following photo's I did not shield the film immediately. Within a coupple of minutes you can see the image and after 10 to 15 minutes it is completely developped.
Below the shots I made last weekend in Maastricht. It was a sunny saterday: